Pigo Jida
Art Direction Branding Product Design
Spring 2023 | Senior Thesis
Pigo Jida, meaning “to bloom and to fall” in Korean, is a brand focusing on rituals around flowers, especially flower arrangement to explore the cycle of life. With its 3 products that each represent a stage of life, Pigo Jida encourages active engagement for audience to take in their time to accept the moment and to eventually celebrate life with their loved ones.
Pigo Jida, meaning “to bloom and to fall” in Korean, is a brand focusing on rituals around flowers, especially flower arrangement to explore the cycle of life. With its 3 products that each represent a stage of life, Pigo Jida encourages active engagement for audience to take in their time to accept the moment and to eventually celebrate life with their loved ones.
I interpret Pigo Jida as a container for ideas, memories, and emotions that the audience can use to meditate and reflect, especially during periods of grief or celebration. I hope it can help people celebrate and embrace life as it is.
Part 1. Birth
︎︎︎Letter
Seed Letter
︎︎︎Letter
A miniature plantable card that willgrow into a flower. Write your wish and embed the message to the soil. User can follow the products step by step, beginning with expressing love and appreciation for their loved ones on a seed-shaped letter than can either be gifted or planted.
Part 2. Life
︎︎︎Flower Arrangement Book
Fold, Build, Arrange
︎︎︎Flower Arrangement Book
After writing the wishes and message of appreciation, users can use the flower arrangement book to learn about Pigo Jida’s principles of flower arrangement and try creating origami flowers with the tutorials inside. By taking in the meditative time to fold flowers, they can think of their loved ones and customize a unique flower arrangement.
Part 3. Death
︎︎︎Tea Bag Packaging
Memory Tea Bag
︎︎︎Tea Bag Packaging
Flowers may not last forever but the memory behind it does. Lastly, those who want to remember a special moment or occasion can use the memory tea bag to collect the dried petals of the flower they received to conserve the memory that came with it. And when they are ready to let go, they can brew the tea bag in a cup. You may not be able to sip the tea but you can cherish the moment forever.
IDEATION & PROCESS
Initial Idea
Birth ︎︎︎ Deteriorate
Birth ︎︎︎ Deteriorate
Bloom ︎︎︎ Dissolve
It all began with a question:
What is the connection between life of people and life of flowers?
We all go through the process of birth, life, and death just like how flowers grow from seed, bloom at their peak, and then dissolve into petals and different parts.
We all go through the process of birth, life, and death just like how flowers grow from seed, bloom at their peak, and then dissolve into petals and different parts.
Brand Identity
Celebrating Life with Loved Ones
With its tagline “To bloom and to fall,” Pigo Jida is a brand focusing on rituals around flowers, especially flower arrangement to explore the cycle of life. Pigo Jida places an emphasis on the meaningful act of gift giving and taking in the time to accept the present moment.
Pigo Jida encourages active engagement with the product to express their sincerity and to eventually celebrate life with their loved ones. The brand places a great significance on the number 3. With its 3 products, the brand reflects on the 3 stages of life.
Pigo Jida encourages active engagement with the product to express their sincerity and to eventually celebrate life with their loved ones. The brand places a great significance on the number 3. With its 3 products, the brand reflects on the 3 stages of life.