Verizon Drive Thru
Art Direction Ad Campaign Case Study
Fall 2022 | Portfolio Development
PARTNER: Terence O’Neil
What if you have a client meeting in an hour but forgot to bring your charger? For those who need a quick solution, we introduce to you the Verizon Drive Thru, a pop-up drive thru experience, modeled after fast-food chains.
This is an activation campaign aimed to launch in select major cities to increase sales in tech accessories. So... “Would you like any tech accessories with that?”
PARTNER: Terence O’Neil
What if you have a client meeting in an hour but forgot to bring your charger? For those who need a quick solution, we introduce to you the Verizon Drive Thru, a pop-up drive thru experience, modeled after fast-food chains.
This is an activation campaign aimed to launch in select major cities to increase sales in tech accessories. So... “Would you like any tech accessories with that?”
THE DRIVE THRU EXPERIENCE
Packaging Design
Beyond the menu board, all Verizon accesories delivered to the customer at the pick up window will be packaged inside paper bags, inspired from fast-food chains to stay consistent with the tone of the campaign, .
OUT OF HOME
