Glastonbury Festival
Festival Branding Kinetic Type Logo Design
April 2022 | Junior Typography
Since postponement in 2019 due to the pandemic, the five day contemporary music festival Glastonbury Festival finally opened in-person this year.
To capture the festival’s energy, heat, and music that makes even the mud an exciting experience, I created a new brand identity for Glstonbury to celebrate and promote the revival of the festival after its 3 years of absense. For the festival’s logo, I took an inspiration from typefaces created in 1970s, as an ode to its history, and incorporated bold graphics and a rain boot theme to portray the audience’s enthusiasm.
Since postponement in 2019 due to the pandemic, the five day contemporary music festival Glastonbury Festival finally opened in-person this year.
To capture the festival’s energy, heat, and music that makes even the mud an exciting experience, I created a new brand identity for Glstonbury to celebrate and promote the revival of the festival after its 3 years of absense. For the festival’s logo, I took an inspiration from typefaces created in 1970s, as an ode to its history, and incorporated bold graphics and a rain boot theme to portray the audience’s enthusiasm.
LOGO
PROMOTIONAL MATERIAL
IDEATION & PROCESS
Glastonbury Festival:
A midsummer celebration
of Life and Joy
Glastonbury Festival is a five-day festival of contemporary performing arts that takes place in Pilton, Somerset, in England.
In addition to contemporary music and headliner performers, the festival is also known for its unforgettable outdoor experiences. It hosts dance, comedy, theatre, circus, cabaret, & other arts. Oh, and don’t forget the famous tents, flags, and mud*.
(*Even featured on the Bridget Jones movie)
Date: June 22 - June 26, 2022
Main Artists: Paul McCartney, Billie Eilish, Kendrick Lamar, Olivia Rodrigo, Noel Gallagher, Doja Cat, Lorde, Charli XCX, Megan Thee Stallion & more...
In addition to contemporary music and headliner performers, the festival is also known for its unforgettable outdoor experiences. It hosts dance, comedy, theatre, circus, cabaret, & other arts. Oh, and don’t forget the famous tents, flags, and mud*.
(*Even featured on the Bridget Jones movie)
Date: June 22 - June 26, 2022
Main Artists: Paul McCartney, Billie Eilish, Kendrick Lamar, Olivia Rodrigo, Noel Gallagher, Doja Cat, Lorde, Charli XCX, Megan Thee Stallion & more...
7 Keywords
Lively
Music
Flags
Boots
Muddy
Tent/ camp
Artists
