Ikea x Copley
Fresh Home Market
Campaign Branding Logo Design UI/UX
April 2022 | Sustainable Lifestyle Campaign
Set up as a collaborative Farmers X Furniture Market in Copley Square, Boston, the pop-up store encourages consumers to adopt a sustainable life style with sustainable agriculture, while promoting Ikea’s “Buy Back & Resell” service.
From opening a physical pop-up store, selling merchandise, the Fresh Home Market campaign’s branding extends to an open-market app for IKEA customers interested in sustainable shopping and being informed.
Set up as a collaborative Farmers X Furniture Market in Copley Square, Boston, the pop-up store encourages consumers to adopt a sustainable life style with sustainable agriculture, while promoting Ikea’s “Buy Back & Resell” service.
From opening a physical pop-up store, selling merchandise, the Fresh Home Market campaign’s branding extends to an open-market app for IKEA customers interested in sustainable shopping and being informed.
website banner
wayfinding posters
IKEA’S FRESH HOME MARKET - APP
MERCHANDISE
Totebag
Since our campaign encourages eco-friendly consumerism, the takeaway merchandise of the Fresh Home Market will be a reusable grocery bag, so most well-known as a totebag.
We hope to start a small impact to Boston residents to start reducing using plastic bags when going for grocery shopping, and in daily usage as well.
POP-UP STORE SPACE
Copley Square
Similar to other stalls at the Copley Square farmer’s market, the Fresh Home Market will hold a larger scale stall/ booth in the middle of the field for easy access for visiters and to provide a space for visitors to rest, look around the products, and to attend the events.
IDEATION & PROCESS
🌱 🌱 🌱
“Being green is more than just buying ‘eco’.
It is an unshakable commitment to a
Sustainable Lifestyle.”
- JENNIFER NINI
moodboard
Traditional yet Fresh,
Vintage but New
Concept Inspiration
As if you have entered the chelsea market in NYC - a crossover of a market, a restaurant, and a tourist spot- entering Ikea's pop up space will feel as if you entered a busy yet lively farmers market with fresh produce and joyful shoppers.
Inspired from the original IKEA’s iconic yellow and blue, the campaign twisted the color palette to resemble the warm energy of 70s magazines and logos.
Vintage is the new hip!
Similar to other stalls at the Copley Square farmer’s market, the Fresh Home Market will hold a larger scale stall/ booth in the middle of the field for easy access for visiters and to provide a space for visitors to rest, look around the products, and to attend the events.
Combining the furniture and vegetable icons with the 70s inspired colors, the wayfinding posters will gear towards a simple look with short information about when the market opens and closes and a short text “this way!” using Ikea’s noto sans typeface.
Combining the furniture and vegetable icons with the 70s inspired colors, the wayfinding posters will gear towards a simple look with short information about when the market opens and closes and a short text “this way!” using Ikea’s noto sans typeface.